Brandix Group takes Fast React Planning to a ‘New Level’ to Support Strategic Initiatives.

Posted: 31st May 2012

Close up of blue fabric on sewing machineBrandix Group

Brandix is Sri Lanka’s single largest apparel exporter with a vision to be “THE inspired solution for branded clothing”.

The Customer

With strong competencies in product development and marketing, the Group also has an excellent track record of market leading initiatives ranging from environmentally friendly ‘Green’ factories to its overall ‘World Class’ Supply Chain and Manufacturing capabilities, focusing on speed, flexibility, cost efficiency and innovation.

The Challenge

The role of a Supply Chain partner in the fashion industry has evolved from that of executing a well-defined order to being an integrated partner to a brand. Whilst the traditional focus of manufacturers was on production efficiency alone, the demands of the current role necessitate reliable information across the supply chain and how it relates to the core function of Supply Chain.

Why Fast React?

Historically, Brandix had used Fast React as a tool for planning production capacity only. With ambitious growth being pursued in terms of Customers, Markets, Products, Brandix has also invested in an ERP system (Lawson M3) to ensure availability of reliable and timely information. To support this system from a planning perspective, Brandix looked for a solution that had the following features;

  • Agility in being able to effect constant business changes efficiently and derive the resultant impacts thereof.
  • Being able to plan multiple scenarios so as to decide on the best option.
  • Integration of all components of the supply chain in creating the most efficient and realistic plan.
  • Ease of integration with the ERP.
  • Manage a time and action calendar that lends itself to proactive execution of the plan.

Udena Wickremasooriya, Director commented: “Fast React has these capabilities and the team behind it has given us the confidence that it can move in line with our evolving requirements.”

Return on Investment

“Our businesses have witnessed significant growth, and the investment on Fast React has enabled us to establish and maintain a vibrant planning function without having to increase our headcount in planning. The significant shift that we have been able to make from manually prepared sources of information to extracts from our systems has helped us make better informed business decisions.” continued Mr. Wickremasooriya.

A View from the Top

Ashroff Omar CEO of the Brandix Group explained: “As Customers play closer to the market and order books become more fragmented, complexity in the planning function has risen. Fast React has facilitated our dealing with this complexity by being a tool that is able to cope with our challenging requirements. Its ease of use has been positive, resulting in it being used by planners and senior managers alike.”

“Our focus is on strengthening the integration between FR and Lawson M3 to access intelligent information with minimal manual intervention and make better informed and more proactive decisions.”

 

As Customers play closer to the market and order books become more fragmented… Fast React has facilitated our dealing with this complexity by being a tool that is able to cope with our challenging requirements.

Ashroff Omar, CEO, Brandix Group